Ben Parr is the author of the best-selling book Captivology: The Science of Capturing People’s Attention – named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He is Co-Founder and CMO of Octane AI, the easiest way to create a bot and engage your audience via messaging. He sits on the advisory boards of Lufthansa Airlines, Rebelmouse, AngelHack, UploadVR, LeadIQ, DropIn, and Ustream (acquired by IBM). Previously, Parr was a general partner at DominateFund, a columnist and commentator at CNET, and Co-Editor and Editor-at-Large of Mashable. He is a member of the Forbes 30 Under 30.